When it comes to Cannabis or the black market of marijuana, Canada has been freed. Yet, the Canadian government authorities have found their way to control the rush that legalization of Cannabis may cause in the country. By using Law & Order, the Canadian government has strictly put some boundaries on cannabis marketing. Let’s count down the do’s and don’ts of Cannabis marketing:
Cannabis content open for Minor: it is a don’t!
As we know, marijuana or cannabis can be factors of danger if minors find their reach to it. Even the knowledge of these harmful plants can put the next generation of Canada to risk. Thus, for the cannabis companies, the government has clearly stated ‘no cannabis advertising to a minor–directly or indirectly.’ That’s right! Whether you have been building a website for selling cannabis online or any other cannabis-related products, it must not give access to minors.
Age-gating cannabis content: it is a do!
Whether you are building a website for cannabis or cannabis product selling companies, it is important to restrict the entry of minors to the website. For reference, you can check out websites that advertise or promote wine, whiskey, beer, and tobacco content. Apart from this, it is noteworthy to mention that this law is not only limited to the website but also for social media profiles, videos, and more. PS, the legal age to use cannabis is 18 and plus.
Inspiring testimonials: it is a don’t!
When it comes to the younger generation (even 18+) in Canada, their minds strictly follow their favorite celebrities, and influencers. In this case, putting testimonials by (or in the name of) world-famous celebrities and influencers can lead to harmful inspiration. The young generation feels eager to follow their favorite celebrities and do whatever they do. Hence, Canadian guidelines strictly mention avoiding the use of testimonials that can create inspiration for the use of cannabis.
Focus on Brand: it is a do!
To learn about this guideline, you can simply take reference from the advertising of “blue movies.” A company advertises blue movies in the name of ‘music CDs.’ this strategy is called focusing on brand. This strategy helps to avoid mentioning of restricted-content. Similarly, companies that promote cannabis-related products can focus on brand rather than insisting visualized use of cannabis in the production of such products.
False claims: it is a don’t!
When you ask a cannabis consumer, you would come across the fact that these consumers have an unlimited number of medicinal benefits in their knowledge regarding the use of cannabis. Well! Where do you think these come from? To be clear, cannabis advertising companies promote cannabis products by stating the false benefits of cannabis. It is quite an unappealing approach. Without a doubt, the law & order’s guidelines in this matter clearly state that companies must not make false claims regarding the benefits of cannabis. It is equivalent to breaking the trust of Canadian citizens altogether.
“Do you want to play safe? If yes, you are doing the right thing. Legalization of Cannabis does not permit to misuse the younger minds into following down the wrong tunnel.”
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