Content is the cornerstone of successful marketing. Added to your website, emails, social media or ads, our perfectly crafted bespoke content will grab your prospect’s attention and keep them coming back for more.
We’ll work with you to define your niche, and the topics on which you can create engaging and shareable content. Whether it’s user guides, white papers, how-to videos, podcasts or infographics, our team will translate your knowledge into professionally designed pieces ready for publication.
Deciding where to publish your content will determine its success. We’ll help you identify the right platforms for each item, and the best way to present it to maximise the response. To keep track of your content, we’ll create a content schedule, which lays out the timing and positioning of every piece you release.
The most efficient content marketing strategies use evergreen content – pieces that can be used again and again. Our creatives work on each piece with the intention that it should be easily reused or adapted without losing impact, or translated to another media – for example turing an article into the script for a video.
To widen your reach, we’ll use our experience and contacts to help you find new markets for your content, whether that’s industry press, shares from social media influencers, or guest spots on other websites which are relevant to your sector.
Each project is different, but typical elements include:
- Creation of a content strategy and publishing calendar
- Development of individual content items across multiple media
- Identifying your core audience and how to extend it
- Analysis of current trends and topics to employ in your content
- Redeploying content in alternate forms for diverse audiences